Focus on Simple Communications

“Too many words and facts... how can I follow these Procedures when I just don't get it?”
Operator, large Manufacturing Organisation

We are living in an information age and yet information is one of our greatest headaches. Procedures, guidelines, rules and standards communicated by way of documentation often leave their targeted audience cold. So what chance does your business have of standardising those things you need people to do if they don't read and follow guidelines?

Most people need more than the written word to make them sit up and take notice. Do you remember the motif Coppola used in the film ‘Rumblefish', the brightly coloured fish in an otherwise black and white movie? Colours stand out. So do images and photographs. Make it interesting and it will be remembered. Make it easy for people to identify with something in the communication.

The SeaChange Process allows organisations to communicate a range of workplace best practices in a format which uses colour, storyboard sequence, symbols and pictures. When applied to the management of hazards and risks in the above-mentioned organisation, Operators on the factory floor repeatedly said: ‘it's so simple – even my kids would understand this and know how to follow it”

SeaChange makes your communications Stand Out from the Crowd