Visual and practical engagement with staff naturally grows best practice
With the business world becoming more and more global, foreign staff are also on the rise and this means that the communication of best practice must be user-friendly and easy to understand, not isolating and confusing.
But visual communication is not enough, and this has been proven when organisations divert to generic posters/images of best practice and expect behaviour to change in a positive way, but end up disappointed. People must also be involved, and the communications must reflect their reality in the workplace. A visual communication system that engages staff and empowers best practice behaviours in a practical and simple way is world-class best practice. When we own our local behaviours, a culture of best practice will grow.
“To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup
Communication (from Latin commūnicāre, meaning “to share” ) is the activity of conveying information through the exchange of ideas, feelings, intentions, attitudes, expectations, perceptions or commands, as by speech, non-verbal gestures, writings, behavior and possibly by other means such as electromagnetic, chemical or physical phenomena and smell. It is the meaningful exchange of information between two or more participants (machines, organisms or their parts).
Communication requires a sender, a message, a medium and a recipient, although the receiver does not have to be present or aware of the sender’s intent to communicate at the time of communication; thus communication can occur across vast distances in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver understands the sender’s message.